You publish and hope
Record, edit, publish, share a link, check downloads a week later. That's a ritual, not a strategy.
Springcast gives you tools to promote consistently and data on what worked.
Podcast Growth Tools
Publishing is step one. Growth takes tools.
You published your podcast. Now what? Springcast gives you a branded embeddable player, an SEO-ready micro-site per episode, free transcripts, and chapters, plus social attribution to see which channel drives listens. Reach further, get found, do more of what works.
Sound familiar?
The growth problems nobody warns you about
Your episodes have no web home
Episodes live inside Apple and Spotify, invisible to Google and impossible to link to with show notes and a player.
In Springcast, every episode gets an SEO-ready micro-site, no extra tool.
You don't know which channel works
Instagram posts might bring 4 listens while one LinkedIn share brings 45. Without attribution, you'd never know.
Springcast tracks which post drove each listen, so you spend effort where it pays off.
Your podcast lives in a silo
Podcast on Apple, website on Squarespace, social on LinkedIn: separate worlds with no connection.
A branded player, an SEO-ready micro-site per episode, and social attribution connect those worlds into one picture.
What's included
Six tools to turn publishing into growing
Transcripts
Every episode transcribed automatically. Searchable, accessible, and the raw material for show notes and quote graphics.
Learn more →Embeddable player
Your branded player, embeddable on any site. Responsive, accessible, fast. Your listeners see your show, not our platform.
Learn more →Episode micro-sites
Auto-generated landing page per episode. Show notes, player, transcript, share buttons. SEO-optimized so Google can find it.
Chapters
Split each episode into chapters with titles and timestamps, so listeners jump straight to the part they came for.
Social attribution
Share an episode and see which channel drove the listens, LinkedIn, Instagram, your newsletter. Available from the Scale plan.
Learn more →Dynamic Ad Insertion
Insert audio anywhere in an episode, pre-roll, mid-roll, post-roll, and run it as a campaign with its own CPM, budget cap and revenue dashboard.
Learn more →● Dynamic Ad Insertion
Turn listens into revenue, on your terms.
Build a campaign, set a CPM and a budget cap, and watch a live revenue dashboard fill in as people listen. Swap an ad without breaking anything, upload a new version and it takes v1's place. Targeting runs on tags with a waterfall fallback, and our knowledge base walks you through every step. You upload and manage your own ads, full control, no middleman.
Insert anywhere. Add audio at any point in an episode: pre-roll, one or more mid-rolls, post-roll. Organize inserts as campaigns, each with its own statistics.
Set the economics. Give a campaign a CPM and a budget cap. A revenue dashboard shows what each campaign earns as listens come in.
Version your assets. Assets support versions, upload v2 and it replaces v1 in its place. No re-building the campaign.
Self-serve, end to end. You upload and manage your own ads. Targeting runs on tags with a waterfall fallback order, and the knowledge base has step-by-step articles.
- ✓ Pre-roll, mid-roll (one or more) and post-roll inserts per episode
- ✓ Campaigns with their own statistics
- ✓ CPM and budget cap per campaign
- ✓ Live revenue dashboard
- ✓ Versioned assets (upload v2, it replaces v1)
- ✓ Tag-based targeting with waterfall fallback
- ✓ Self-serve: you upload and manage your own ads
- ✓ Step-by-step knowledge-base articles
● Transcripts
Every episode, in text. Searchable, accessible, found.
Audio is invisible to search engines. A transcript turns each episode into a page Google can read, a document a screen reader can follow, and the raw material for show notes and quote graphics, without you typing a word.
In Springcast, transcription runs automatically when you publish. No separate tool. No extra subscription.
How it works. Upload an episode. Springcast transcribes it in the background and attaches the text to your episode micro-site. Open the editor to fix a name, tighten a sentence, or remove a filler word. The transcript is yours to refine, not auto-pilot.
Each transcript publishes on the episode micro-site, so search engines index your words and listeners can read along or jump to the moment they care about.
From the same text, your show notes and a pull-quote write themselves, and you choose what to share. Your page reads like your show, not a generic feed entry.
What this isn't. Transcription is built for accuracy you can edit, not broadcast captioning compliance. For most podcasters it covers SEO, accessibility, and repurposing in one step, the moment you hit publish.
- ✓ A creator publishes the transcript on every episode page and starts ranking for guest names and topics in Google.
- ✓ An agency repurposes each transcript into show notes and three pull-quotes per client episode in minutes, not hours.
- ✓ Transcripts generated free, on demand
- ✓ Editable in-dashboard before it goes live
- ✓ Published on the episode micro-site for SEO and accessibility
- ✓ Feeds auto-generated show notes and summaries
- ✓ Searchable, with timestamped navigation
- ✓ Works across your whole back catalogue
Embeddable Player
Your podcast, embedded anywhere. On your own player.
Your player, on your site, in your brand, three responsive layouts that embed via iframe or oEmbed. Under 50 KB, WCAG 2.2 AA. Your listeners see your show, not our platform.
Player embedCopy
<iframe src="https://embed.springcast.app/p/yM4uQJ" width="100%" height="180" frameborder="0"></iframe>
<springcast-player show="rainmakers"></springcast-player>
<springcast-player show="rainmakers"></springcast-player>
IframeoEmbed
A B2B company embeds the player on every blog post. Marketing knows exactly which blog topics drive podcast listens.
A creator embeds the mini-player on every episode micro-site, so each one has a ready-to-share web home.
Embed via iframe or oEmbed
Responsive 320px to 1440px+
WCAG 2.2 AA accessible (keyboard, screen reader, contrast ratios)
Your brand colors and logo, not our platform's
Social Attribution
Share an episode. See which channel drove the listens.
Share to LinkedIn, Instagram, your newsletter, and Springcast tags each share automatically so you can see which channel your listens come from. Available from the Scale plan. Stop promoting blindly.
Share to
LinkedInInstagramXNewsletter
Share linkCopy
https://rainmakers.show/e/50?ref=li
See which channel your listens come from, instead of guessing
Compare channels side by side, LinkedIn, Instagram, newsletter, website
Shares are tagged automatically when you share, nothing to set up by hand
Results in your analytics dashboard, EU-hosted and GDPR-safe
Available from the Scale plan
Honest comparison
Springcast vs. the alternatives
Most podcast hosts focus on hosting and distribution. Growth tools are either absent or sold as add-ons. Standalone tools like Headliner fill the gap, but at extra cost. Here's how the options compare.
| Feature | Springcast | Buzzsprout | Captivate | Transistor | Headliner |
|---|---|---|---|---|---|
| Transcripts | ✓ built-in | ✓ | ✓ | ✓ | n/a |
| Customizable embed player | ✓ full brand | Limited | ✓ | ✓ | n/a |
| Episode micro-sites | ✓ | ✓ | ✓ | ✓ | n/a |
| Chapters | ✓ | ✓ | ✓ | ✓ | n/a |
| Social attribution | ✓ from Scale | ✗ | ✗ | ✗ | ✗ |
| AI show notes & summaries | ✓ built-in | Add-on | ✓ | ✗ | n/a |
| Dynamic ad insertion | ✓ | ✓ | ✓ | ✓ | n/a |
| Included in hosting price | ✓ | n/a | n/a | n/a | ✗ separate |
Standalone clip tools like Headliner and Opus Clip make short videos for social. If video editing is your priority, those tools go deeper. They don't host your show, give you a web home per episode, or show you which channel drives your listens.
Springcast covers what most podcasters actually need to grow: a branded player and an SEO-ready micro-site for every episode, free on-demand transcripts, and chapters, all built into your hosting at no extra cost. Social attribution then shows which channel drives your listens, available from the Scale plan, so you can put your effort where it pays off.
Pricing
Growth tools built into your hosting
Essential, €9/mo
Embeddable player, chapters, custom branding, dynamic show notes. Transcripts as an add-on. Best for solo podcasters starting out.
Professional, €19/mo
All Essential features + episode micro-sites, unlimited transcripts, Sky AI, dynamic content (ad insertion). Best for creators serious about growth.
Scale, €49/mo
All Professional features + social attribution, with extra shows as add-on, analytics per show. Best for multi-show creators and small teams.
Business, from €195/mo
All Scale features, multiple shows & workspaces (top tier), API access, team management. Best for organizations and enterprise.
All prices exclude VAT. Creators pay via SEPA direct debit or credit card. Business plans can be invoiced. No separate growth-tool subscription, no add-on fees: growth tools are part of your hosting. Social attribution is included from the Scale plan. 14-day free trial on any plan. No credit card required to start.
Questions
Frequently asked questions
From Professional onward, transcription is included with no per-transcript fee and no monthly limit. You generate the transcript per episode with one click, free; the text is editable in your dashboard and appears on the episode micro-site for SEO and accessibility.
Yes. You set your brand colors (hex input or color picker) and your logo, and they carry across the embeddable player and your episode micro-sites. The player ships in three responsive layouts. Listeners see your show, not our platform.
When you share an episode via Springcast, the share is tagged automatically per channel. As people listen, you can see which channel your listens come from, LinkedIn, Instagram, your newsletter, website, in your analytics dashboard. No manual setup, no spreadsheets. Social attribution is included from the Scale plan.
Yes. Two options: copy the iframe embed code and paste it into any page or post, or use oEmbed by pasting the episode URL directly into the WordPress block editor. The player auto-embeds. No plugin required. The same iframe embed works with Squarespace, Webflow, Ghost, Notion, and any site that accepts HTML.
Yes. Split each episode into chapters with titles and timestamps. In the player, listeners can jump straight to the part they came for, an interview answer, a segment, a Q&A, instead of scrubbing through the whole episode. Chapters are available on every plan.
That depends on how much short-form video you make. Springcast doesn't generate social video clips, it focuses on the growth tools that move listeners: a branded player, an SEO-ready micro-site and transcript per episode, chapters, and social attribution that shows which channel drives your listens. If short video is central to your strategy, pair a dedicated clip tool with Springcast.
Yes. Social attribution covers your newsletter as one of the channels it tracks, not just social posts. Share the episode link in your newsletter and you'll see newsletter-sourced listens alongside your other channels in one dashboard. Social attribution is included from the Scale plan.
No. Every episode you publish gets its own player and transcript, and from the Professional plan its own SEO-ready micro-site, with no per-episode fee. Publish as many episodes as you like.
Real podcasters. Real results.
What Springcast looks like in practice
"As a storyteller and content maker, you want to work as seamlessly as possible. Springcast makes that easy — so you can focus on your real work: telling stories."
Publishing without technical hassle, so all the attention goes to the story.
Martijn Aslander · Storyteller & content maker
"Our podcasts are now far easier to find on Spotify — and they’re being listened to more as a result."
The move to Springcast PRO was clearly guided, with transparent communication at every step. The PRO environment is clear and easy to use.
Gemeente Utrecht · Government
"With Springcast PRO, all our employees can listen to our internal podcasts even more easily."
Thanks to the migration service, our existing podcasts were converted quickly, so we could go live right away.
Kindergarden · Internal communications
1,850+
podcasters grow their show with Springcast.
Stop publishing into the void. Start growing with proof.
Embed your player, launch a micro-site per episode, add chapters and transcripts, and see which channel drives your listens. All within your first 14 days, free.